David King was a Wikipedia expert for PR agencies in Silicon Valley for three years before moving to Raleigh, North Carolina in April 2011. Before the plane touched ground in Raleigh, he was doing freelance work writing Wikipedia entries for startups and non-profits.
It was apparent early on that ethics would be the firm's primary differentiator. In January 2012 it was incorporated as Wikipedia Ethics LLC, before being renamed two months later as Ethical Wiki. Later that year, a Statement of Ethics was established that clients started agreeing to before beginning a new engagement.
As Ethical Wiki's work expanded to Fortune 500 companies and household brands in 2013 we took it a step further by standardizing the firm's work on the "Good Article" standard.