Ethical Wiki is a professional services and consulting firm for ethical Wikipedia marketing. We help organizations offer content, request corrections and discuss controversies with the site's editors in order improve content about the organization or topics it has an interest in. Ethical Wiki complies with the Federal Trade Commission's requirements for ethical marketing on crowd-sourced websites by disclosing our affiliation with the company and leaving all editorial decisions to the site's editors.

David King is a "Veteran Editor II" on Wikipedia with almost 15,000 edits and five years of experience on the site. He regularly creates articles of the "Good Article" designation, which are among the top 100 brand pages on Wikipedia.

Our services are sold on a subscription-basis. Clients pay a low monthly fee and we ensure their article adheres to Wikipedia's standards for the duration of the subscription.

Our ethics are based on guidance from the Federal Trade Commission, the Wikipedia community and an analysis of media controversies. The FTC requires that marketing professionals disclose our affiliation in online communications and that readers know where the information is coming from, so we leave all editorial decisions up to Wikipedia's crowd-sourced volunteers that serve the reader's best interest.

Ethical Wiki maintains a strict policy that we provide the Wikipedians we work with all the available sources and information contained therein that may be material to editorial decision. Every article has a "no omissions" policy. This protects our reputation and that of our clients from accusations of deciet and cherry-picking and fosters an environment of trust that is needed to be productive on the site.

We also advise clients against micro-managing or "hovering" over the article and other behaviors that make the Wikipedia community uncomfortable and often lead to media controversies.