According to data from the Pew Internet and American Life Project, Wikipedia gets more educated readers than Twitter and Facebook combined. Its articles are in the top three of 95 percent of search results, including for those on your brand, products and executives. Wikipedia has been ranked as the most influential website on the planet, yet the resources we invest in the channel are deeply disproportionate to its importance. Wikipedia is the best channel for informing stakeholders about the company's heritage, reputation and brand.
Public relations, SEO and digital marketing firms are often asked by their clients to edit Wikipedia, but are unsure how to contribute ethically. Some develop a hands-off policy, which frustrates clients, while others may unknowingly astroturf Wikipedia by editing the site anonymously.
Ethical Wiki helps agencies that don't have enough billable hours dedicated to Wikipedia work to hire an internal Wikipedian. We work closely with the account team to expand your services to include professsional-grade consulting, ethics and content-writing. We create additional value from your PR results, by putting all the client's media coverage together into an encyclopedic article.
Why Wikipedia requires expertise
Wikipedia is easy to edit, but creating quality, sustainable articles ethically with a conflict of interest requires an experienced consultant. The site has more than 200 content-based policies and guidelines, including rules specific to PR participation. Additionally, Ethical Wiki has access to archived micro-film articles, experience with Wikipedia's coding back-end and earned relationships within the Wikipedia community that help attract attention to the article. We have created some of Wikipedia's most highly-ranked articles about brands.